Pfizer

Re-establishing digital standards and trust

Gloved hand holding a white pill in front of the Pfizer logo.

Client

Pfizer

Services

Project
Length

2 years

We helped Pfizer clean up and standardize their web analytics and digital performance measurement strategy across multiple consumer OTC brands including Advil, Robitussin, Centrum and others. We also helped the pharmaceutical giant re-establish brand trust across those sites as part of a 2 year SEO engagement.

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